Digital marketing manager
Business Studies, Citizenship Studies and English Language at GCSE, then a Level 3 apprenticeship straight after school.
the nearest apprenticeship standard, the same level as A levels · 1 standard and 3 school subjects share ideas with this job · Skills England, ESCO, DfE subject content
Level 3 — England’s qualification levels run 1–8: GCSE is 2, A level is 3, a bachelor’s degree is 6.
Which subjects build towards it?
Bar — strength of the overlap relative to the strongest subject (1.00); not a grade or an entry requirement.
DfE subject content · matched to the apprenticeship standards below by sch.today
Business Studies leads because the job and the course share the same ideas: marketing data, marketing mix, procurement, business objectives.
All subjects and shared ideas3
| Subject | Match | Shared ideas |
|---|---|---|
| GCSE Business Studies | 1.00 | marketing data, marketing mix, procurement, business objectives, customer service |
| GCSE Citizenship Studies | 0.43 | budgeting, planning, responsibility |
| GCSE English Language | 0.33 | evaluation, planning |
Which apprenticeships lead here?
Apprenticeship standard — the official list of what an apprentice in one job must know and be able to do; the level says how advanced it is. Level 3 can start straight after GCSEs.
Skills England, contains public sector information licensed under the Open Government Licence v3.0
Where are these subjects taken most?
Secondary schools with at least 30 pupils in Year 11, ranked by the share taking Business Studies, Citizenship Studies and English Language, weighted by how strongly each subject leads here.
Ranking — shows what pupils study, not how well a school prepares them for the job.
DfE subject entries
More schools9
What the job is
Digital marketing managers are responsible for the elaboration of the company's digital marketing strategy with the goal of improving brand recognition and brand awareness, in line with the company's mission and vision. They oversee the execution of digital marketing and communication strategies involving the use of social media, email marketing, marketing automation, search engine optimisation, online events and online advertisement through data driven methodologies and by measuring and monitoring digital marketing KPIs in order to promptly implement corrective action plan. They manage and interpret competitors and consumers' data and conduct research on market conditions.
Occupations and their descriptions: ESCO classification of the European Commission, © European Union.
This is a model of overlapping content, not careers advice or entry requirements, which employers and training providers set. Occupations and their descriptions: ESCO classification of the European Commission, © European Union. Apprenticeship standards: Skills England, contains public sector information licensed under the Open Government Licence v3.0. School subjects and entries: Department for Education. Links between them are made by sch.today. Methodology.